Been editing product content for DTC brands for a while now. Here are the 3 biggest mistakes I see over and over:

1. Leading with features instead of the feeling

Nobody cares that your moisturizer has "hyaluronic acid" in the first 2 seconds. Show the glow-up. Show the transformation. Hook them emotionally, THEN hit the specs.

2. Ignoring the first 0.5 seconds

Your thumb-stop moment is everything. If the first frame doesn't create visual tension — unexpected movement, a bold color contrast, something slightly "off" — they're already scrolling past. I test 3-4 different hooks for every single video I deliver.

3. Making content for yourself, not the platform

A 16:9 cinematic product shot looks gorgeous on your website. It looks like a postage stamp on TikTok. Every platform has its own language. Vertical, fast cuts, native text — match the format to where it's going.

Fix these three things and your ROAS will thank you. If you want someone to handle it for you, that's what we do here at The Clunn Bizarre.