Learn how to generate consistent leads and scale your business using Facebook Ads with our live, step-by-step training.

In this course, you will discover proven Facebook Ads strategies, creative systems, and campaign structures that help you lower your cost per lead, generate quality prospects, and increase your ROI.

What You Will Learn:

Phase 1 - Foundation

• Business Manager setup

• Ad account structure

• Meta Pixel & Conversion tracking

• Compliance basics (avoid bans & restrictions)

Phase 2 - Audiences & Targeting

• Custom audiences (warm traffic)

• Lookalike audiences (scaling strategy)

• Geo-targeting for local businesses

• Special ad category basics

Phase 3 - Creative That Stops The Scroll

• The 7-second hook formula

• Phone-only video ads (no fancy gear required)

• Graphic ads that actually convert

• Testimonial-based creative (the unfair advantage)

Phase 4 - Copy That Converts

• Primary text frameworks

• Headlines & CTAs

• The compliance-safe copy formula

• Angles by audience (motivated seller, inherited, divorce, etc.)

Phase 5 - Launch, Optimize & Scale

• The campaign structure I use daily

• Budgeting by business size

• When to kill, when to scale, when to hold

• Avoiding the learning-phase reset trap

Phase 6 - The Multiplier

• Retargeting funnels (where the hidden ROI lives)

• Why brand & reviews lower your CPL

• How to feed SEO + testimonials into paid ads