They send a logo on a white background and a caption that says "check us out." Nobody taps that.

If you're buying a story placement — here or anywhere — send three things:

1. One vertical image or clip. Full screen. No tiny logo in the middle.

2. One sentence that names the result, not the brand. "I used this to book 12 clients last month" beats "we are a marketing agency."

3. One link. Not a Linktree with nine buttons.

The story is up for 24 hours. You get one look. Make the first frame do the work.