Most subscription businesses are bleeding money and don't even know it.

Here's the breakdown:

• Involuntary churn (failed payments, expired cards) accounts for 20-40% of all churn

• The average recovery rate without automation? Under 15%

• With smart dunning sequences and retry logic? You can recover 50-70% of those failed charges

The three things that move the needle most:

1. Retry timing matters more than retry count. Don't just retry 3x on the same day. Space retries across different days and times — banks approve at different rates on different days.

2. Pre-dunning beats post-dunning. Email customers before their card expires. A simple "update your card" reminder 7 days out prevents the failure entirely.

3. Track your recovery rate, not just churn. If you're only watching cancellations, you're missing the silent bleed of failed payments that never get recovered.

I built SubEngine to automate all of this. $29/mo, no setup headaches.

If you're running a subscription business and want to plug the leak → check it out.