Two things get quietly manipulated on a protein label: the scoop size and what counts as protein. A 40g scoop containing 26g of protein reads worse than a 30g scoop containing 24g, so the industry grew scoops. And amino spiking — adding cheap free amino acids that inflate a nitrogen test — is why the protein figure and the ingredient list sometimes disagree. Ours states grams of protein per 100g of powder, which is the number that cannot be gamed.