Quick observation that led to building Idea Flip:

Almost every "get creative ideas" product online works the same way — a course, a template pack, a "swipe file." You pay, and you get something finished. A script structure. A pre-written outline. A framework.

The problem: it teaches you to execute someone else's idea, not to have your own. You finish the course with a nicer folder, not more creative instinct.

So Idea Flip does the opposite. Every product is a spark, not a finished thing — one sentence hook, a few possible directions, and then explicit permission to change literally everything about it. $1–$5 each. Nothing over $20.

Example of what's on there right now: "What if a video game launch got the same documentary treatment as the moon landing?" — for $2. You could turn that into a YouTube essay, a mock textbook chapter, a podcast, a short story. We don't care which. We don't even want to know in advance.

The theory: creative block usually isn't a skill problem, it's a starting point problem. Give people a weird enough starting point and they'll supply the actual creativity themselves — faster and more honestly than any "10-step framework" will.

There's also a community forum (the Idea Room) where people throw in half-formed thoughts for others to riff on, and a submission flow so anyone can pitch an idea to go up on the store — not just us.

If you've got a thought you'll never actually use, that's exactly what belongs in the Idea Room. Doesn't need to be good. It just needs to be a spark.