I started TerraGlow because every men's skincare brand does the same thing: sells a 6-step routine to someone who has never used a moisturizer in his life. Predictably, the box shows up, he uses it twice, and it ends up in the back of a drawer.

The actual failure point isn't motivation. It's routine complexity. Three steps survive a busy week. Six don't.

So the entire product is built around that constraint:

• Cleanser, moisturizer, SPF — nothing else

• Shipped monthly so you never have to think about restocking

• Sized so the bottle runs out right when the next one arrives

If you've ever bought a skincare set and abandoned it by week two, that's not a willpower problem — it's a design problem. Fix the design, the habit holds.

Building this in the open — questions and feedback welcome.