Hey everyone, I just completely restructured the landing page for my digital styling brand, Marlowe & Co. I realized trying to push a paid product straight to cold traffic can be a grind, so I built a completely frictionless lead magnet to get people in the door first.
The Funnel Breakdown I am now leading the page with a Complimentary Starter Guide at zero charge. It is front-and-center, and I even pinned it to the header on mobile so visitors can reach it without scrolling.
The Free Claim: Visitors get instant access to "The Effortless Candid" (a posing matrix and camera settings guide so people stop looking awkward in their fit pics) and a "Fabric Sourcing Cheat Sheet" (secret keywords to buy premium vintage wool/cashmere on the cheap)
https://whop.com/marlowe-co/the-essential-capsule-starter-guide/
The Main Product: Once they are in the ecosystem, they are introduced to The Complete Wardrobe Suite ($29.99). It is a full digital styling archive featuring unisex pairing matrices, silhouette rules, and neutral color guides to permanently kill decision fatigue.
The Affiliate Angle If you run an aesthetic theme page, fashion account, or want to test a highly visual funnel on Reels or TikTok, this is built specifically for you. You do not have to sell a $30 product to your audience—you just give away a highly desirable free posing guide. When they naturally upgrade to the paid Suite, you collect the commission.
Feedback Request I would love some honest, human feedback on the new checkout flow. Does leading with the complimentary guide make you want to stick around and explore the paid suite?
Check out the live funnel here: https://marlowe-co.whop.site/
Drop a reply or shoot me a DM if you want to set up an affiliate link, collaborate, or just roast the landing page design. I appreciate the support!
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A complimentary 10-piece capsule starter
The Essential Capsule Starter Guide
@marloweco3d
Ong how crazyy is tis product!!!
