The #1 mistake freelance copywriters make (and how to fix it)
Most freelance copywriters charge per word. That's the fastest way to stay broke.
Here's why: when you charge per word, you're incentivized to write MORE. But great copy is about writing LESS — every word should earn its place.
The fix? Charge per project or per deliverable. A $2,000 landing page takes the same research whether it's 300 words or 3,000. The client is paying for the RESULT, not the word count.
When I switched from per-word to project pricing, my income tripled in 90 days — while writing less.
Inside The Copy Lab, I teach the exact pricing frameworks, client acquisition scripts, and copy formulas I used to build a six-figure freelance business.
If you're tired of racing to the bottom on freelancer platforms, this is your way out.
