Open a drawer. Count how many "good" white tees you own that are now see-through, stretched at the neck, or slightly pink from one red sock.

That's not you being careless. That's the product. Fast-fashion cotton is spun thin so it photographs well and costs almost nothing to make. It looks sharp on day one. By week three it's a rag.

What actually lasts:

• Heavier GSM. You should feel the fabric before you feel the print

• A collar that was constructed, not just folded

• A fit that doesn't rely on stretch to look tailored

That's the standard for The Everyday Tee. One color. Four sizes. $38. Not a collection — a replacement for the five tees you keep buying and throwing out.

If your current favorite already does this, keep it. If it doesn't, that's the gap we're filling.