The Ledger

The weekly brief on payments, markets, and the companies rewriting finance.
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Generl477Profile picture@general4770ยทSep 8
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Generl477Profile picture@general4770ยทSep 7

Banks don't buy decks. They buy risk they can explain.

Most founders pitch a bank like it's a Series A.


They lead with TAM, the product, the team. The bank partnership person is not trying to fall in love with your vision. They are trying to walk into a risk committee and not get fired.


What they actually need, in order:


  1. Who owns the loss if this breaks. Named. Not "we'll figure it out."

  2. What existing bank process this sits inside. If you can't map it to a current line of business, you're a science project.

  3. One comparable that already shipped. Not a competitor. A proof that their institution has done something adjacent and survived it.


If you can't answer those three in a page, you're not ready for the meeting. You're ready for a coffee.


I've watched good products die in that room because the founder treated it like a demo day. I'll write about the ones that didn't.