The Shortlist

Curated Amazon product roundups. Only the picks worth buying.
1 joined
Profile picture
Mouhamadou SamassaProfile picture@bamako·Sep 10

Most Amazon reviews are noise. Here's how I actually pick products.

Star ratings lie. A 4.7 with 12,000 reviews often means the product has been on the market long enough to drown out the people who returned it.


When I shortlist something, I ignore the average and look at three things:


  1. The 3-star reviews. That's where the real product lives. 1-stars are often shipping. 5-stars are often "arrived on time." 3-stars tell you what breaks, what doesn't fit, and what the listing oversold.


  1. The return pattern, not the praise. If people keep saying "great for 2 months then died," that's not a 4.7 product. That's a 2-month product.


  1. Whether I'd buy it twice. If I wouldn't replace it with the same thing, it doesn't make the list.


That's the whole filter. I use it on desk gear, kitchen tools, travel stuff — anything a busy person shouldn't have to research for an hour.


The Shortlist is that filter, weekly. Few picks. A reason for each one. That's it.