A cancellation flow that keeps the people who still have a reason to stay, and lets the rest leave cleanly.

What you get:

• A first-reply script that names the reason, the next step, and when you will follow up
• Four reason buckets: not using it, too expensive, wrong fit, life got busy, with a different save for each
• A one-time pause or discount offer you can make once, then stop
• A “let them go” path: refund rules, access end date, and a door left open
• A weekly review: cancels by reason, saves that stuck, offers that did not

Rules:

• Ask why before you offer money.
• One save attempt. If they still want out, process it the same day.
• Never make them hunt for a cancel button, then act surprised.

Print the reason buckets next to whoever handles billing. That is the whole point.