A weekly content system for people who keep “meaning to post.”

What you get:

• A Monday 45-minute planning block: one theme, three posts, one proof point
• A capture bank: 12 prompt types that turn client work into posts without inventing a persona
• A write-once, ship-three template (short post, carousel outline, email blurb)
• A Thursday shipping checklist: draft, proof, asset, schedule, reply window
• A Sunday 15-minute review: what got replies, what to retire, what to repeat

Rules baked in:

• One promise per post. No stacking five ideas.
• Proof before opinion. A screenshot, a number, or a named result.
• Replies count as distribution. Block 20 minutes after publishing.

Run this for four weeks before you change it. The playbook is the cadence, not a content calendar you abandon on day three.