I spent a while formulating skincare before I realized the actual problem isn't the products — it's that most guys either do nothing, or they see a 12-step routine on social media and decide the whole thing isn't worth the effort. So they do nothing.

Here's the honest breakdown of what actually moves the needle, in order of importance:

1. SPF, every single morning. Not just summer. Not just sunny days. This one habit prevents more visible aging than anything else you could buy. If you do nothing else, do this.

2. A cleanser that doesn't strip your skin. Most bar soap and "deep clean" face washes destroy your skin barrier, which causes the exact oiliness/dryness/irritation people are trying to fix.

3. One active ingredient, used consistently. Not five. One. Give it 4-6 weeks before switching, because skin cell turnover takes time and most people quit right before they'd see results.

That's genuinely it. Three steps, under 2 minutes combined, morning and night. I built SkinRx London around this exact philosophy because the supplement/skincare industry makes more money selling complexity than selling results.

Happy to answer questions on ingredients or routines in the comments — not selling anything here, just tired of watching guys give up on skincare because they think it has to be complicated.