After managing $30M+ in email-attributed revenue for DTC brands in health, supplements, and beauty — I can tell you that most brands are overcomplicating their email strategy.

You don't need 47 automations. You need 3 flows dialed in properly.

1. Welcome Series (5-7 emails)

This is your highest-intent audience. They just opted in. Most brands send one "thanks for subscribing" email and move on. That's leaving 30-40% of potential welcome revenue on the table. Your welcome series should educate, build trust, handle objections, and convert — in that order.

2. Abandoned Cart (3-4 emails)

Stop sending a single "you forgot something" email. A proper abandoned cart flow should hit differently at 1hr, 24hr, and 48hr — each with a distinct angle. First email is a reminder. Second is social proof. Third is urgency or incentive. The difference between a 1-email and 3-email cart flow is usually 15-25% more recovered revenue.

3. Post-Purchase (4-5 emails)

This is where most brands completely drop the ball. Your post-purchase flow drives repeat purchases, reviews, referrals, and LTV. It should include order confirmation (with cross-sells), shipping updates, a "how to use" education email, a review request, and a replenishment reminder timed to your product's usage cycle.

Get these three right and you'll outperform 90% of DTC brands on email.

If you're a DTC brand doing $50K-$500K/mo and want us to build this for you, check out our retainer.