You already paid a freelancer or an agency. They asked who your customer is. You guessed. The ads and the funnel were built on that guess.

This is a Notion playbook you run yourself. You map 3–5 buyer profiles in plain language — who they are, what they struggle with, where they already hang out — then pressure-test them with five real-market checks. Free persona tools format a guess. This one tells you which profiles to drop.

What you get

• Step-by-step worksheets to map who you sell to, what they struggle with, and where to find them
• Five market-data checks to test each profile against real buyers
• Prompts to generate and refine buyer profiles without inventing them
• A filter for people you should not target
• A one-page canvas your team can actually use

What this is not

• A free persona generator that never validates the answer
• A done-for-you research retainer
• A promise that sales will follow

You talk to real buyers. The template does not replace that.