You already paid an agency or a freelancer for ads. Spend went out. The audience was never validated, so the copy had nothing solid to aim at.

This is a Notion playbook you run after you know who you sell to. You turn that research into ad angles, headlines, and tests — without guessing the audience again.

What you get

• Worksheets for value proposition and ad angles tied to one buyer
• Headline formulas (PAS, AIDA, Before/After) and CTA examples
• 15+ prompts to draft platform-specific copy
• Competitor ad tracker and platform selection matrix
• Meta, Google, and LinkedIn strategy guides you fill in, not a managed account

What this is not

• A managed ads service
• A promise that ads will convert or become profitable
• A shortcut around talking to buyers

You write and test. The templates do not spend the budget for you.