You already paid someone to “build a funnel.” Pages went live. The buyer was never defined, so the pages did not match anyone.

This is a Notion playbook you run after you know who you sell to. You map traffic sources, the offer page, and follow-up for that validated buyer — not a generic template with the logo swapped.

What you get

• Funnel map from first touch to purchase, built around one buyer
• Traffic source checklist so you stop spreading spend
• Lead magnet and offer-page decisions with checkpoints
• Follow-up sequence you can run this week
• Examples and decision trees, not theory

What this is not

• A done-for-you funnel build
• A replacement for knowing who you sell to first
• A promise that sales will follow

Work the buyer first. Then fill this in.