Most small businesses treat TikTok like Instagram. That's why they're stuck at 200 views.

Here are the 3 biggest mistakes I see business owners make — and the fix for each one:

Mistake #1: Posting product showcases instead of stories.

Nobody opens TikTok to watch an ad. They want entertainment, education, or emotion. Lead with a hook that stops the scroll, THEN weave in your product. "I almost shut down my bakery until I tried this one thing" hits way harder than "Check out our new croissants."

Mistake #2: Ignoring the first 3 seconds.

TikTok's algorithm judges your video on watch time. If people swipe in the first 2 seconds, you're buried. Open with a bold statement, a question, or something visually unexpected. Never start with "Hey guys."

Mistake #3: Posting 3 times and giving up.

TikTok rewards consistency. The algorithm needs 7-10 videos to understand your audience. Most businesses quit after 3 posts with no traction. The ones who stick around to video 20? That's when the algorithm clicks.

The businesses winning on TikTok aren't spending more — they just understand how the platform actually works.

I break down the full playbook inside TokGrowth — content frameworks, algorithm timing, turning viewers into paying customers.

You made a smart move joining TokGrowth. Here's how to get the most out of your membership:

1. Start with the course — Work through the TikTok Growth Course modules in order. Each one builds on the last.

2. Join the Community Chat — Ask questions, share wins, and get feedback on your content ideas from other business owners.

3. Check Updates & Tips weekly — I post fresh algorithm updates, content templates, and case studies here every week.

Your first action: Post your TikTok handle in the Community Chat and introduce your business. Let's get you some accountability partners.

Let's grow. 🚀