WISMO (Where Is My Order?) tickets account for 35–40% of all ecommerce support volume.

For a brand doing 500 orders/month, that's potentially 175–200 support tickets just about tracking. At even $5/ticket to resolve (agent time, tools), you're burning $875–$1,000/month purely on "where's my package."

Scale to 2,000 orders/month and you're looking at $3,500–$4,000/month in tracking-related support costs — before factoring in churn from frustrated customers.

The fix isn't hiring more support staff. It's cutting the need for those tickets in the first place:

• Proactive shipping notifications (shipped, out for delivery, delivered)

• A branded tracking page so customers self-serve

• Delivery exception alerts so YOU know before the customer does

That's what we built TrackFlow to do. One dashboard, 50+ carriers, automated notifications.

If you're scaling past 100 orders/month and still manually responding to tracking questions — worth taking a look.