Most people trying to land their first travel-affiliate or local-SEO client overcomplicate the audit. Here's the exact 15-minute version that actually gets replies:

1. Google Business Profile check (3 min)

Search "[business type] + [city]" in incognito. Is the business in the map 3-pack? If not, that's your opening line.

2. Review velocity (3 min)

Look at their last 5 reviews. If the most recent one is 60+ days old, they've gone quiet on reputation — mention it.

3. Website speed + mobile check (4 min)

Run their homepage through a free mobile speed test. Anything under a 50 score is a concrete, specific talking point non-technical owners actually understand.

4. On-page basics (3 min)

Do they have their city name in the title tag and H1? Most small travel operators (tour guides, boutique stays, local agencies) don't. That's a fast, low-effort fix you can offer to do for them first — free — to prove value.

5. One clear ask (2 min)

Don't pitch a retainer on message one. Pitch the free fix from step 4, then follow up 3 days later with the bigger opportunity.

Why this works: you're not showing up with a generic "I do SEO" pitch — you're showing up with 3 specific, verifiable things they can check themselves in 30 seconds. That's what earns a reply instead of a delete.

If you want the full cold outreach script, pitch deck, and onboarding flow that goes with this, it's in the Travel Affiliate Stack kit.