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Check out the Content Rewards tab for full campaign details, requirements, and payout rates. Let's get those views up! 🚀

If you're clipping long-form content (podcasts, streams, interviews) for TikTok/Reels/Shorts, here's what separates clips that get pushed by the algorithm from ones that die at 200 views:

1. The "mid-sentence cut open"

Start the clip mid-thought, not at a clean sentence boundary. Viewers' brains crave closure, so cutting into an unfinished sentence creates an information gap that keeps them watching to hear how it resolves. Clean, "and today we're talking about..." openers give viewers permission to scroll away immediately.

2. Caption density over caption size

Big bold captions get attention, but what actually retains is caption timing density — one word landing exactly on the beat of speech, appearing and disappearing fast. Static caption blocks sitting on screen for 3+ seconds feel slow even if the audio is fast. Match caption cut speed to speech pace.

3. The reaction-bait crop

If your raw footage has two people (host + guest), crop tight on whoever is listening, not just whoever is talking, during the 1-2 seconds before a punchline or hot take. A visible reaction face reacting a beat before the audience hears the payoff is one of the highest-performing patterns on TikTok specifically — it primes the emotional reaction.

None of this matters if the source clip itself doesn't have a strong opinion or story in the first 90 seconds — editing can't save a boring soundbite. Pick your clip moments from where the energy in the room actually spikes, not just wherever's convenient timestamp-wise.

Happy to answer questions on this if anyone's doing their own clipping.