Most B2B SaaS teams are losing the trial before the user ever gets to the value. Not because the product is bad, but because the first minutes are slow, confusing, and full of friction. If your trial starts feel like admin instead of momentum, you’re bleeding the exact users who were ready to convert. The fix is simple in principle and hard in execution: shorten time to first win, remove every unnecessary step, and make the product feel useful before it feels complete. That’s how you turn curiosity into commitment.