A day-by-day launch sequence — not another vague “set up Shopify” blog post.

You already picked a product. Now the store has to actually be buyable: theme, pages, payments, shipping, legal, pixel, and first 6 products. This checklist is the operating order so you do not stall for weeks.

This is a launch ops checklist. It does not pick products for you and it does not write your PDP copy. Pair it with the Scorecard if you still need a product.

WHAT’S INCLUDED
• 14-day launch checklist (Day 1 through go-live)
• Pre-launch setup: domain, theme, navigation, collections, policies
• Payments, taxes, shipping zones, and checkout settings checklist
• Pixel / events install checklist (Meta, TikTok, Google)
• Launch-day SOP: test order, QA, and “store is live” confirmation
• Post-launch 7-day watchlist (speed, broken links, abandoned checkout)

KEY BENEFITS
• No more half-built stores sitting unpublished
• Every required Shopify setting in one sequence
• You can hand this to a VA and still know what “done” means

WHO SHOULD BUY THIS
Beginners with a product idea and an empty Shopify admin. Intermediate owners opening a second brand who want a repeatable launch SOP.

EXPECTED OUTCOME
A live, payable Shopify store in 14 days with tracking installed and a test order completed.

Start the 14-day sequence and get the store live.