I've been dispatching trucks for a while now, and there's one pattern I keep seeing:

Owner-operators who self-dispatch are consistently booking loads 15-25% below market rate. Not because they're bad at it — but because they don't have time to work the phones, compare rates across 4 load boards, and negotiate with brokers while they're behind the wheel.

Here's the math that most people don't do:

Say you average $2.50/mile self-dispatching. A good dispatcher who's working the boards full-time and has broker relationships can consistently get you $2.80-$3.10/mile on the same lanes.

On 100,000 miles/year, that's $30,000-$60,000 in additional revenue — even after the 10% dispatch fee, you're netting significantly more.

The real cost of self-dispatch isn't the money you save on a dispatcher. It's the loads you're leaving behind while you're driving, sleeping, or dealing with paperwork.

That's exactly why I started MJ Starling Dispatch. We handle the load hunting, rate negotiations, and broker communication — you just drive.

We're offering 15 days free so you can see the difference for yourself. No contracts, no commitments.

If you're an owner-operator or small fleet owner running 1-10 trucks, this is built for you.