This comprehensive course teaches the evidence-based principles behind great interface design. Learn how human perception and cognition shape effective user experience.

Over this course, we’ll go chapter by chapter through the core forces that shape user experience — starting with how to direct and hold user attention, then building trust, using clear signifiers, reducing effort, designing for safety, and guiding users toward progress.

Everything in this course boils down to two building blocks: principles and standards. Principles describe how users behave. Standards explain how you should design in response.

Whether you’re starting your design career or deepening your expertise, these principles and standards form the foundation of interfaces people actually enjoy using.

What’s Included

• Full ebook covering all topics in depth
• Complete video course with structured modules
• Bonus Examples — a video walking through additional before-and-after examples for every concept in every chapter, in situations the book doesn’t cover.
• Figma File — the actual design files behind every example in the Bonus Examples video, both the “before” and “after” versions.
• Companion Notes — a fill-in-the-blank worksheet for every chapter’s video.
• Certificate of Achievement — complete the Companion Notes for all six chapters, or pass the chapter quizzes, and you’ll receive a certificate confirming you finished the course.