Planning and running a launch that produces data as well as sales, so the second one is better than the first.

What’s inside:
· 15 sections over 101 pages
· Why a first product is priced to get bought, not to get paid
· Seven-day, fourteen-day and thirty-day calendars, day by day
· 100 launch hooks and 55 calls to action, written out
· Stories, reels and carousels — what each format is actually for
· The email and DM sequences
· The reveal, bonuses and urgency — and which kinds of urgency are honest
· Diagnosis mid-launch, and the 24-hour protocol when nothing is selling
· The post-launch review, and going evergreen

Also included: the toolkit of working sheets.

It uses a real launch throughout: $40 would not move, $19.99 sold three units, and the sales came from the email list and organic posts rather than the paid ads — which lost money. Stated plainly because the lesson is in the losses.

The written product is complete and delivered the moment you buy. The walkthrough video is expected in December and is added free when it lands.