Hey — welcome aboard.

Here's how to get the most out of VarifyHQ:

1. Set up your first experiment

Pick a high-traffic page (product page, landing page, or checkout). Create two variants — change ONE thing. Let it run until you hit statistical significance.

2. Start with what moves the needle

Focus on above-the-fold elements, CTAs, pricing displays, and product images. These have the highest impact on conversion rate.

3. Ask in the community

Got a hypothesis but not sure how to test it? Drop it in the Community chat.

4. Stay tuned for updates

CRO breakdowns, case studies, and new feature announcements dropping regularly.

Let's get your store converting better. 🚀

Most store owners overcomplicate A/B testing. They try to test 10 things at once and learn nothing.

Here are the 3 tests that consistently produce the biggest lifts — based on hundreds of experiments across Shopify, WooCommerce, and custom stores:

1. Product page hero image

Swap your main product photo with a lifestyle shot showing the product in use. We've seen 15-40% lifts in add-to-cart rates just from this change. People buy the outcome, not the object.

2. CTA button copy

"Add to Cart" vs "Get Yours" vs "Buy Now" — the words matter more than the color. Test action-oriented copy that implies ownership. "Get Mine" tends to outperform generic buttons by 8-20%.

3. Social proof placement

Move your reviews from the bottom of the page to directly below the price. Most visitors never scroll far enough to see reviews buried at the bottom. Placing them near the purchase decision point builds trust exactly when it matters.

The key: test ONE variable at a time, wait for statistical significance (usually 1,000+ visitors per variant), and document everything.

That's what we do inside VarifyHQ — make split testing dead simple so you can focus on running your store, not crunching numbers.

Most store owners overcomplicate A/B testing. They try to test 10 things at once and learn nothing.

Here are the 3 tests that consistently produce the biggest lifts — based on hundreds of experiments across Shopify, WooCommerce, and custom stores:

1. Product page hero image

Swap your main product photo with a lifestyle shot showing the product in use. We've seen 15-40% lifts in add-to-cart rates just from this change. People buy the outcome, not the object.

2. CTA button copy

"Add to Cart" vs "Get Yours" vs "Buy Now" — the words matter more than the color. Test action-oriented copy that implies ownership. "Get Mine" tends to outperform generic buttons by 8-20%.

3. Social proof placement

Move your reviews from the bottom of the page to directly below the price. Most visitors never scroll far enough to see reviews buried at the bottom. Placing them near the purchase decision point builds trust exactly when it matters.

The key: test ONE variable at a time, wait for statistical significance (usually 1,000+ visitors per variant), and document everything.

That's what we do inside VarifyHQ — make split testing dead simple so you can focus on running your store, not crunching numbers.