I've spent the last while walking around central Västerås mapping out lamp posts, noticeboards, and foot traffic — and here's the thing nobody tells local businesses: in a city this size, a well-placed sticker on the right corner outperforms a boosted Instagram post.

Digital ads compete for attention against a thousand other things on someone's phone. A poster on the route between the train station and the main square gets seen by the same 500 locals, every single day, with zero ad fatigue.

The catch is always execution — most businesses don't have the time or the legs to actually go put material up city-wide. So I built a network for it: local businesses book a placement run, and local people (students, riders, anyone who knows the streets) get paid per job to go place it and send photo proof.

If you run a shop, bar, or event in Västerås and want eyes on it without touching a CPM, or you want to earn some quick cash walking around town — it's live now.