When running a digital membership / MRR business, one of the hardest things to work out is whether your ad campaigns are actually profitable once rebills hit🤔
Your front-end ROAS can look terrible, but that doesn’t always mean the campaign is losing money
So I built another calculator for my members.
You can plug in:
Ad spend
Front-end revenue
Number of sales
VIP membership price
Average COG
And it will calculate things like:
Rebill revenue needed to break even
The exact rebill approval rate you need to break even
Projected rebill revenue
Projected profit before fees
Projected profit per customer
ROAS after the first rebill
There’s also a live approval-rate slider, so you can instantly see what happens to your profit if your rebill approval rate is 50%, 60%, 70%, 80% etc.
This is especially useful if you’re scaling hard on the front end and your main goal is to acquire as many customers as possible while staying around break even.
Instead of guessing whether a 0.8, 1.0 or 1.2 front-end ROAS is good enough, you can see the exact rebill approval rate needed for that campaign to become profitable.
You can calculate one campaign individually or combine multiple campaigns together and analyse the overall numbers.
Another new tool now available inside the members area on Whopâś…
You’re welcome🤝
