Most people prompt AI like this:

"Write me a marketing email"

And then wonder why the output sounds generic.

Here's the same request, rewritten with one simple framework:

"You are a senior email copywriter who specializes in DTC brands. Write a welcome email for new subscribers to an organic skincare brand targeting women aged 25-40. Keep it under 150 words, use a warm conversational tone, and end with a clear call to action. Don't mention pricing or discounts."

The difference?

• The first prompt gives the AI a million possible directions

• The second prompt narrows it down to exactly what you need

The framework is called RTF — Role, Task, Format. It takes 10 extra seconds to write and saves you 10 minutes of re-prompting.

This is one of the first things I teach inside Prompt Engineering Pro — a full course on mastering AI prompts, built from my 10+ years in prompt engineering.

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What's the worst prompt you've ever written? Drop it below 👇

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