Most creators make the same mistake when repurposing long-form content: they just trim the intro or pick a random 60 seconds.

That's not how short-form works.

The clips that go viral have 3 things in common:

1. A hook in the first 1.5 seconds

Not 3 seconds. Not 5. You have 1.5 seconds before someone swipes. The opening frame needs to create a question in the viewer's mind.

2. Emotional escalation

The best clips don't just deliver info — they build tension. A story arc. A reveal. Even a 30-second clip needs a beginning, middle, and payoff.

3. A natural ending

Clips that cut off mid-sentence or fade to black feel unfinished. The algorithm can tell when viewers replay vs when they bounce. Clean endings = higher completion rates = more reach.

I built Viralize to solve exactly this. It analyzes your long-form video, finds the moments with the highest emotional peaks and hook potential, and gives each clip a virality score so you're not guessing.

Stop cutting random clips. Start posting the ones that actually hit.