A free spreadsheet for OOH planners comparing quotes from several media owners.

Paste one row per unit, pick each quote’s rate period (week, 4 weeks, month or whole campaign), and the sheet shows the weekly and all-in cost per unit on one basis, with CPM where you have impressions and a source.

Red flags show what to ask before your client does: production not stated, install not stated, mixed rate periods, impressions without a source, and holds that expire before your review.

What you get
• The comparison sheet (Excel; imports into Google Sheets)
• A 2-page how-to (US Letter and A4)
• The 10 details to ask every media owner up front

Templates only: you add your own quotes. No live rates or data are included.

Want the full workflow? The OOH Corridor Buying Readiness Kit adds the brief template, holds tracker, shortlist worksheet and the client deck.