I've built sites for dozens of local businesses — restaurants, salons, contractors, you name it. And the #1 mistake I see?

They built a website, not a sales tool.

Your website shouldn't just "exist." It should actively bring people through your door. Here's the framework I use for every client:

1. Above the fold = one clear action

Not "Welcome to our website." That does nothing. Instead: "Book your free consultation" or "Order online now." One button. One outcome.

2. Social proof within 3 seconds

Google reviews, before/afters, testimonials. People trust other people more than your copy. Put this high on the page.

3. Mobile-first, always

70%+ of your traffic is on a phone. If your site looks clunky on mobile, you're losing money every single day.

4. Speed kills (in a good way)

If your page takes more than 3 seconds to load, 53% of visitors bounce. Compress images, clean code, fast hosting. Non-negotiable.

5. Local SEO built in

Your Google Business profile, NAP consistency, schema markup — these are what get you showing up when someone searches "best salon near me."

If your current site isn't generating leads, it's not a website problem. It's a strategy problem. That's what I fix.