A few people asked what actually happens when you hire me to build a landing page, so here's the real breakdown:

Day 1 — Discovery call (or async brief). I ask three questions: Who is this for? What's the one action you want them to take? What's stopping them from taking it today? Most founders haven't actually written this down — doing it first saves days of revision later.

Day 2-3 — Wireframe + copy structure. I don't touch design yet. I lay out the page in plain text: headline, subhead, proof, offer, CTA, objection-handling section, final CTA. If the words don't work in gray boxes, no amount of design will save it.

Day 4-6 — Design + build. Once the structure is approved, I build it fully responsive, optimized for load speed, and wired for whatever analytics/waitlist tool you're using.

Day 7 — Review + launch. You get a live preview link, we do one round of revisions, and it ships.

One week, start to finish, for a page that's actually built to convert instead of just look nice. If you want to see this in action, I'm running a $100-off launch offer right now on Forge Web Studio.

I build landing pages for early-stage founders, and the same three mistakes show up over and over:

1. Leading with the product, not the problem. Visitors don't care what your tool does until they know it fixes something they're actively frustrated by. Your headline should name the pain before the solution.

2. Too many CTAs. One page, one action. If you're asking people to "Sign up," "Book a demo," AND "Join our Discord" above the fold, you're splitting attention that should be laser-focused on conversion.

3. No social proof above the fold. Even a single logo, tweet screenshot, or "used by X founders" line builds trust before someone reads a word of copy.

If you're pre-launch: don't overbuild. A single-page site with a sharp headline, one CTA, and proof of demand (waitlist count, testimonial, anything) will outperform a 10-page site every time.

Started Forge Web Studio to help founders ship these fast — happy to answer questions on positioning or structure if you're stuck.