Most small business websites lose customers before they even scroll past the hero section. Here's what I see over and over:

1. No clear value proposition above the fold.

If someone lands on your site and can't tell what you do in 3 seconds, they bounce. Your headline should answer: "What do you do, and why should I care?"

2. Slow load times.

Every extra second of load time drops your conversion rate by ~7%. Compress your images, ditch the heavy plugins, use a CDN.

3. No mobile optimization.

Over 60% of web traffic is mobile. If your site looks broken on a phone, you're literally turning away the majority of your visitors.

4. Buried or missing CTA.

Don't make people hunt for how to contact you or buy. Your call-to-action should be visible on every single page.

5. Generic template look.

Your customers can tell when you used a free template with stock photos. Custom design builds trust — and trust converts.

I build websites specifically for small businesses that need to look professional and actually convert. If any of this hits home, check out what I offer.