Most sellers hit a wall between $3K-$10K/month and can't figure out why. Here's what's usually going wrong:

1. You're testing products wrong.

Most people launch 10-15 products with $5 budgets and kill them after 48 hours. That's not testing — that's gambling. You need a structured testing framework with clear KPIs at each stage.

2. Your store isn't built for conversion.

Traffic means nothing if your store leaks money. The biggest culprits: slow load times, weak product descriptions, no social proof above the fold, and a checkout flow that creates friction. Fix these and your ROAS improves overnight without spending an extra dollar on ads.

3. You're scaling linearly instead of strategically.

Doubling your budget doesn't double your revenue. Real scaling means expanding to new audiences, testing new creatives, launching on additional platforms, and building email/SMS flows that recover abandoned carts and drive repeat purchases.

The sellers who break past $50K/month aren't doing anything revolutionary — they're just executing the fundamentals better than everyone else.