Most agency-to-freelancer handoffs fail for one reason: the brief is a vibe, not a job.

If you are reselling copy, send this and nothing else:

• Who the buyer is in one sentence (not "busy professionals")

• What they buy, and what they were doing instead

• The one objection that kills the sale

• Three lines of copy you already like, even if they are not yours

• What "done" looks like — landing page, 4 emails, 6 ads, etc.

I do not need your brand deck. I need the sale.

White-label only works when the agency owns the relationship and the writer owns the words. Mix those up and both of you look amateur.

That is the standard I run at Copyhaus.