Everyone blames ads. "My ROAS is bad." "Facebook keeps banning me." "I can't find the right audience."

But 90% of the time, the problem is upstream — you're testing the wrong products.

Here's what I've learned after years of finding winners:

The product IS the strategy. A great product with mediocre ads will outperform a bad product with perfect ads every single time.

What makes a winning product:

• It solves a specific, visible problem

• It has a "wow" factor that stops the scroll

• It can't be easily found at the local store

• The margins support a $15+ profit after COGS and shipping

• It has proven demand (not just "I think this is cool")

Most sellers spend 20+ hours a week manually scrolling AliExpress, TikTok, and competitor stores trying to find products. That's not a system — that's a grind.

At Product Plug, we do the research so you can focus on testing and scaling. Weekly verified winners with supplier contacts, margin breakdowns, and targeting ideas.

Stop guessing. Start selling.