224 clicks to 2,140. One professional-services site, first 28 days against last 28 days, 16 months apart.
Average position went from 51.7 (page five) to 9.8 (page one). Clicks per day went from about 8 to 76.
I worked on the site the whole time, which limits what I can claim. For the first twelve months the work was mostly publishing and building: posts, service pages, links. From about May 2026 I started running the site's Search Console data through the prompts in my book, and the chart bends upward from there. Comparing the three months before that with the latest three months, clicks went from 2,662 to 5,831, with position holding near page one.
I'm leaving impressions out on purpose. Google over-counted them until 27 April 2026, so the early numbers are inflated and the comparison isn't fair. Clicks were counted correctly throughout, which means the 9.6x holds exactly as it stands.
One page didn't make it. A service page moved from position 62.3 to 48.4 and stayed on page five: thin page, competitive search. That is in the write-up too.
The client asked not to be named, and there are no revenue or backlink figures here. It is one site, and other work happened alongside. This is a record of what the data showed, not a promise.
The full breakdown is Chapter 26 of my Search Console book.
What did your clicks do over the last 28 days compared with the same 28 days a year ago?
#SEO #DigitalMarketing #SearchConsole
