Athletes: your Instagram bio link is not a brand. Here's what is.
Spent years in an NFL locker room watching teammates get outworked off the field by guys with a fraction of the talent ā because those guys had a real presence. A site recruiters, sponsors, and fans could actually land on.
Most athletes default to a Linktree and call it a day. That's fine at 17. It's not fine once you're trying to close NIL deals, book speaking gigs, or launch your own brand after the game.
What actually moves the needle:
A real domain, not a subdomain from a free builder ā it's the difference between looking like a hobby and looking like a business
One clear CTA above the fold ā book me, sponsor me, buy my program ā pick one, don't make people guess
Proof, not just highlights ā stats, press, testimonials, anything a sponsor's marketing team can screenshot into a deck
A way to capture contact info ā email list or DM funnel, so traffic you paid for (in time or money) doesn't just bounce
I build these for athletes now ā $997 to design and launch, $97/mo to host and maintain it so you never touch a line of code. Been doing it since I retired and started treating my own name like the business it is.
Happy to break down what a strong athlete site should include if you're building one yourself ā ask away.
