Most ecom sellers I talk to are pouring money into ads for a store that still looks like a Shopify default.

That's the cheap-store tax. Traffic comes in, they bounce, you raise spend, the product never had a chance.

What cheap stores have in common:

• A logo that looks like it came with the theme

• Product photos on empty white with no brand around them

• Four fonts, six button colors, no system

• Packaging, ads, and the site all look like different companies

What the stores that convert actually do:

• One mark, used the same way on the bottle, the PDP, and the ad

• A color and type system tight enough that a new listing still looks like them

• Product photography that matches the brand, not the supplier's packshot

• A homepage that feels like a brand, not a catalog

If your product is good and the store is killing conversion, stop buying more traffic. Fix the look first.

That's the work I do at 1st Design Lab. If you want it done, the Store Brand System is open for 4 projects at a time.