Ran into another plumber last week who said "I don't need a website, I get all my work from referrals." Sure — until the referral googles your business name to check reviews and finds nothing. No site, no photos, no reviews, no way to book. They move on to the next name.

Here's what actually matters for a local service business site (not a bloated 10-page thing):

• One clear page: what you do, where you serve, and a big "Call Now" or "Book Now" button above the fold

• 3-5 real photos of your actual work, not stock images

• Reviews/testimonials front and center — this is your #1 trust signal

• Your service area spelled out (Google needs this for local search anyway)

• A contact method that takes 2 seconds, not a long form

That's it. No blog, no fancy animations, no 15 pages nobody reads. Just enough to turn a Google search into a booked job.

We build exactly this for local businesses at 24Visible — single-page sites live in days, or full revamps if you already have a site that isn't converting. Happy to answer questions if you're on the fence about whether you even need one.