Talked to a handful of small business owners this week and noticed the same pattern: they know they need to be posting ads on Instagram, but between running the actual business and everything else, content just doesn't happen. Weeks go by with no posts, no ads, no new customers coming in from social.

The fix isn't a fancier content calendar or another app — it's just having someone else actually make and post the thing. Not "here's a template, good luck," but someone who writes the hook, builds the creative, and puts it live on your account on a schedule.

That's basically all I do now: I create ad content for a brand and post it straight to their Instagram every month, so the owner never has to think about it. No campaigns to manage, no freelancers to chase down — just ads going out consistently.

If your business has an Instagram that's gone quiet, happy to take a look and tell you what I'd post first.