This is a template for your first case study. Replace the brackets with real client data once you land your first client.

The Problem

[Client name] is a B2B SaaS company in the [industry] space. Despite having a strong product, they were completely invisible in AI search results. When prospects asked ChatGPT, Gemini, or Perplexity for recommendations in their category — they didn't exist.

Their Google rankings had also plateaued, sitting on page 2-3 for their primary keywords.

What We Did

• Month 1: Full technical SEO audit + GSO visibility baseline. Fixed critical crawl issues, implemented structured data (FAQ, HowTo, Product schema).

• Month 2: Published 8 authority pieces targeting AI citation patterns. Built comparison content optimized for "best [category] tools" queries.

• Month 3: Third-party citation campaign — guest posts, review site optimization, directory placements across 15+ high-authority domains.

The Results (90 Days)

• 📈 [X]% increase in organic traffic

• 🤖 Now cited in [X] out of 10 AI search queries for their category

• 🏆 Page 1 rankings for [X] primary keywords (up from page 2-3)

• 💰 [X] qualified leads attributed to organic + AI search in month 3

Client Testimonial

"[Add a direct quote from your client about the results and working with you.]"

— [Client Name], [Title] at [Company]

Want results like this? Grab a free AI search visibility audit to see where you stand.

Welcome to Apex SEO.

We help B2B SaaS companies dominate organic search — not just traditional Google rankings, but the new frontier of Generative Search Optimization (GSO).

If your product isn't showing up when prospects ask ChatGPT, Gemini, or Perplexity for recommendations — you're leaving revenue on the table.

What you get as a client:

• Full SEO audit & strategy — technical fixes, content gaps, keyword mapping

• GSO optimization — get cited by AI search engines, not just indexed by Google

• Monthly reporting — rankings, AI visibility scores, traffic, and pipeline impact

• Direct access — client chat for async communication, no ticket queues

Drop any questions below. Let's get to work. 🚀

Ask ChatGPT to recommend a tool in your category. Is your product in the answer?

For 90% of SaaS companies, the answer is no. And that's a massive blind spot.

The shift happening right now

Gartner projects that traditional search traffic will drop 25% by the end of 2026 as users move to AI-powered search. Your prospects aren't just Googling anymore — they're asking AI for answers.

If your content isn't structured for AI citation, you won't show up. Period.

What actually works (the GSO playbook)

1. Structured data everywhere — FAQ schema, HowTo schema, product schema. AI models pull from structured sources first.

2. Authoritative comparison content — "Best X for Y" pages that AI models love to cite. Be the definitive resource.

3. Third-party mentions — AI models weigh external citations heavily. Guest posts, review sites, and directories matter more than ever.

Traditional SEO isn't dead — but if it's your only strategy, you're fighting with one hand tied behind your back.

We help SaaS companies get found in both Google and AI search. If you want to see where you currently stand, drop a comment with your domain — happy to do a quick visibility check.