Most small e-commerce sellers don't have a checkout problem — they have a friction problem.

Here's what I mean: the average small seller sends a customer through 4-7 clicks before they can actually pay. Every click is a chance to lose them. On mobile? Even worse.

The math is brutal:

• 70% of carts get abandoned

• The #1 reason? "The process was too complicated"

• For sellers doing under $10k/mo, that abandoned revenue is the difference between a side hustle and a real business

What actually works:

• One-tap checkout links you can text directly to buyers

• No account creation walls — let people pay and go

• Meet customers where they already are (DMs, texts, social) instead of forcing them to your website

This is exactly why we built Asaply. It's a checkout engine designed for sellers who want to close deals in conversations, not funnel people through landing pages.

If you're selling anything online and losing sales to friction, come check it out — it's free to start.