People overthink the request. Then they send something like "just say hi" and wonder why the clip feels empty.

A video people keep is specific. That's it.

1. Who it's for. A name. A nickname. How you actually say it.

2. Why it exists. Birthday, roast, pep talk, product demo — pick one job.

3. One detail only they would know. A running joke, a color, a product they sell, a moment from last week.

Vague requests get a polite clip. Specific requests get something they send to their group chat.

If you're buying a personal video, write like you're briefing a friend. If you're a brand, treat it like UGC: product in frame, one talking point, one CTA. Not a 12-item shot list.

That's the whole game.