It was knitted too fast, cut before it was washed, and dyed hot. That is how you get a hoodie that shrinks, pills, and fades to brown.

We do the opposite, which is slower and costs more, and is the whole point of Aura Cart.

Organic long-staple cotton, grown in the Aegean and spun in Portugal. Loopback machines outside Porto that run at a third of modern speed. Fabric washed twice at the mill before a single piece is cut. Reactive dyed cold, over four hours.

Nine pieces. Nothing else. If you already own one, wash it less than you think.