If you're a local service business (agency, med spa, gym, home services) trying to hire your first 1-3 sales reps, here are the 4 most common mistakes — and how to avoid them:

1. Posting a generic job ad instead of outreach. Reps who are good enough to hire fast aren't scrolling job boards. You need direct outreach scripts tailored to the niche you're hiring into.

1. One subject line, zero testing. Cold outreach to candidates lives or dies on open rates. If you're not A/B testing subject lines against a matrix, you're guessing.

1. No SOP for the first 30 days. Hiring the rep is 20% of the job. Without a structured onboarding and ramp SOP, most local businesses lose the hire within 60 days.

1. Underselling the opportunity publicly. The businesses that hire fastest use public content (tweets, posts) to attract inbound candidates instead of relying only on outbound.

If you want the done-for-you version of all of this (scripts, subject line matrix, tweet pack, and full SOPs), it's all built out and ready to go — happy to share more if useful.